How does text messages (SMS) marketing works ?

There are over 1 Billion Text messages a day sent in the US, and more than nine times more text messages are being sent out than emails in a day. Text messages and Cellular marketing is changing the way people communicate.

The Cell Phone is the most powerful communication tool that has ever been developed. 85% of the population over the age of 15 carries a Cell Phone everywhere they go.

Some mobile marketing companies can now offer Advertisers the ability to communicate with their customers in a rapid manner as never before. Our technology allows a consumer who sees a print ad, classified ad, billboard, mobile truck,TV spot or hears a radio commercial to immediately get more information, see photos, see a video, get a coupon, see a menu, visit a website or purchase a product via their mobile phone.

Now you can reach people wherever they are and immediately. We live in a society where people want information now, and The MobileXperience’s Text Message and SMS Technology can deliver this information. ext Message Marketing is completely trackable and quantifiable. People have become more and more comfortable with and reliant on digital communication solutions, including the mobile phone. In fact, there are now more mobile phone subscribers in the world (2.1 billion), than there are landline phones subscribers. The mobile phone is becoming a primary means of communication, not only for voice but also for digital services, email, digital photos, navigation, etc. Worldwide over 350 billion text messages, also known as “SMS Messages,” are exchanged across the world’s mobile networks every month, with over 15% of these messages, according to the Yankee Group, being classified as commercial, or marketing, messages. The objectives of mobile marketing campaigns are straightforward: increase brand awareness, generate a customer profile opt-in database, drive up attendance to events or visits to a store, improve customer loyalty and increase revenues. Mobile Marketing does not stand alone; rather it leverages traditional promotional channels, such as the recent Mobile Marketing Campaigns associated with American Idol, The Apprentice, and the Super Bowl MVP campaigns. The traditional marketing promotional value chain consists of campaign sponsor (the brand), marketing agency, content provider, and traditional promotional channel such as TV, radio, Print media or even the Internet.

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