While barcodes have been used for decades by companies to speed up their inventory and transaction processes, they were rarely used by the consumer to speed up access to information. This changed a few years ago with the advent of the QR Code, which is short for Quick Response. Each QR Code is a specific matrix barcode, or two-dimensional code, that is readable by dedicated QR barcode readers and smart phones with a scan application. The code consists of black modules arranged in a square pattern on a white background, and we also offer customized designs that incorporate logos and graphics. QR Codes can be linked to a Mobile Ready Website, SMS Response Campaign, Facebook Page, YouTube Video, Blog, Wikipedia Site, Music Site, and more. Once the QR Code is scanned by someone's phone, they are automatically taken to the link without having to type anything or remember that call to action at a later time. This is particularly useful to the consumer that demands instant access to information, without having to do any work to find it. The most common places to put QR Codes are business cards, print ads, bus stop ads, train ads, and flyers. It is also good practice to inform the consumer about where the QR code will lead them to, since some people may be weary about their privacy being invaded. You may also wish to point potential consumers in the right direction as far as finding the right app to download in order to make their phones a QR scanner. A common misconception about QR Codes is that they will be activated if you simply take a picture with your phone. The end result will be a picture of a box with some squigly lines, which obviously doesn't help anyone out. Eventually, you will probably see a QR Code on every advertisement that is accessable by a scanner. In the meantime, get ahead of the curve and have Presentation Multimedia create an entire Mobile and Social Media Marketing Campaign that is accessable with one click on a smart phone. For more information, visit http://www.presentationmultimedia.com, call 914.788.1555, or email info@presentationmultimedia.com . |
