The Power of The QR Code

The Power of the QR Code While barcodes have been used for decades by companies to speed up their inventory and transaction processes, they were rarely used by the consumer to speed up access to information. This changed a few years ago with the advent of the QR Code, which is short for Quick Response. Each QR Code is a specific matrix barcode, or two-dimensional code, that is readable by dedicated QR barcode readers and smart phones with a scan application. The code consists of black modules arranged in a square pattern on a white background, and we also offer customized designs that incorporate logos and graphics. QR Codes can be linked to a Mobile Ready Website, SMS Response Campaign, Facebook Page, YouTube Video, Blog, Wikipedia Site, Music Site, and more. Once the QR Code is scanned by someone's phone, they are automatically taken to the link without having to type anything or remember that call to action at a later time. This is particularly useful to the consumer that demands instant access to information, without having to do any work to find it. The most common places to put QR Codes are business cards, print ads, bus stop ads, train ads, and flyers. It is also good practice to inform the consumer about where the QR code will lead them to, since some people may be weary about their privacy being invaded. You may also wish to point potential consumers in the right direction as far as finding the right app to download in order to make their phones a QR scanner. A common misconception about QR Codes is that they will be activated if you simply take a picture with your phone. The end result will be a picture of a box with some squigly lines, which obviously doesn't help anyone out. Eventually, you will probably see a QR Code on every advertisement that is accessable by a scanner. In the meantime, get ahead of the curve and have Presentation Multimedia create an entire Mobile and Social Media Marketing Campaign that is accessable with one click on a smart phone. For more information, visit http://www.presentationmultimedia.com, call 914.788.1555, or email info@presentationmultimedia.com .

Facebook Marketing Campaigns

Are you still on the fence about whether it is worth it to invest the time and/or money into creating a solid Facebook Marketing Campaign? Perhaps the fact that more than half the population of the United States over the age of 12 is on Facebook, might make you reconsider any ambivalence that you are currently experiencing. This number will only continue to grow, considering the fact that Facebook is currently deleting over 20,000 accounts every day due to underage users creating the accounts.

One of the most significant aspects of this Social Media milestone, is the fact that just 3 years ago only 8% of the US population had a Facebook account. This level of growth has never been experienced by any other medium in the history of all media (TV, Radio, Newspaper...)

This study was conducted by Arbitron in January of 2011, and highlights the explosive growth of Facebook. There are currently over 200 million active users of Facebook, which is up from 65 million users only 12 months ago.

What does this mean for your business? Well, if you are currently passive about how you have chosen to use Facebook as a way to interact with current customers and seek new ones, you have a tremendous opportunity to improve. Presentation Multimedia createsCustom Facebook Applications, Facebook Landing Pages, Facebook Group Followings, and Robust Facebook Walls with constant updates.

For more information about how Presentation Multimedia can help your business promote to 51% of the US population, please call 914.788.1555 email info@presentationmultimedia.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it , click http://www.presentationmultimedia.com, or join us on facebook

7 Stats About Facebook That Can't Be Ignored

7 Stats About Facebook That Can't Be Ignored

1) More than 800,000 local businesses have active Pages on Facebook. - While having a Facebook page does not replace the need for an actual website, they certainly work well in conjunction with one another. We use special techniques throughout the creation of a Facebook page to make sure that most content links back to your website. We also make sure that every website we design and manage has links that go directly to your Facebook page. Our Social Media Marketing techniques have one main purpose: to increase your visibility on the web! 2) There are more than 30 billion pieces of content (web links, news stories, blog posts, etc.) shared each month on Facebook. - Keeping up with the addition of relevant and timely content on your company's Facebook page can be quite overwhelming. That's why we have full time staff to manage everything for you, and make sure that your fans have a reason to come back and visit. Again, most content is linked back to your website to create more visibility. 3) More than 45 million Facebook users update their status each day. - What are you doing to have them comment about your business or brand on their pages? We encourage interactivity with your fans and get them to engage with your Facebook page. We don't just wait for your fans to find you, as we actively seek out groups that fit your target market. 4) Facebook claims that 50% of active users log into the site each day. This would mean at least 250 million users every 24 hours! - Since the first thing that Facebook users see when they log in are the updates from the people and brands they are following, make sure that you consistently have something important to share with them on a regular basis. We can create that content for you, and make sure that it gets implemented regularly. 5) There are more than 200 million active users currently accessing Facebook through their mobile devices. - They also happen to be twice as active on Facebook as someone who accesses it via desktop or laptop. What happens to those users when they try to access your website after they read something interesting about your company on Facebook? Will the site crash on their phones due to flash content? Will the site download quickly, or take too long and have the user give up? Can the user fill out any forms to get more information? Unless you have a designer deal specifically with these issues that arise from mobile web browsing, your website will fail when people try to access it via their mobile devices. Our Mobile Website Design pros can address all of these issues while maintaining the look and feel of your original website. 6) Every month, more than 250 million people engage with Facebook on external websites. - See # 1 and 5 above. Make sure that all or most of the content on your Facebook page is linked back to your website. Also, make sure that those 200 million mobile device users will be catered to on your website as well. It is very clear that while Facebook is not the end all - be all of your marketing mix, it should be at least 10% of your marketing budget. 7) People spend over 700 billion minutes per month on Facebook. - We'll make sure that your company or brand can get a piece of that action! How? By creating/joining groups, adding relevant content, purchasing Facebook Ads, linking your Facebook and Webpage... I can't give away all of our tricks right now, but feel free to call us to find out more information. http://www.presentationmultimedia.com 914.788.1555

Mobile Commerce + Facebook = More Sales

Mobile Commerce + Facebook = More Sales

With Facebook now being the #1 most viewed website in the world, it is very clear that the integration of marketing through mobile devices with a social media campaign is a must. Facebook is already set up to be viewable on most web enabled phones, so it is very important to have a mobile commerce page that will work in conjunction with your social efforts. Incorporating mobile is a very important part of increasing social media interactivity, and allowing passionate fans to share their experiences about your products with their friends. With mobile devices, consumers can broadcast their opinions in real time, adding speed and efficiency to a viral campaign. Mobile brings you closer to your consumers, and consumers closer to each other, adding fuel and energy to a brand's awareness. We can add a "like" button to all products featured on a mobile webpage, which generates a buzz whenever someone posts it on their wall. Having your brand, company, or individual products contain more "likes" on Facebook will help validate your brand while increasing the interactivity with the consumer. Brands thrive on being an intregal part of their consumers' lives, and Facebook allows you engage the fans while leaving a virtual stamp on their wall. For many Facebook users, their wall represents their day to day lives. The more "likes", the more likely that other potential consumers will investigate about that brand. Facebook and YouTube links can also be integrated into a SMS text message plan, which vastly increases the level of viral activity and ease of accessibility. Presentation Multimedia specializes in helping our clients build up a valuable mobile database, have an active fan base on Facebook, and have their commerce available for purchase on mobile devices. For more information about our Facebook and Mobile Commerce plans, please visit http://www.presentationmultimedia.com or call 914.788.1555.

E-Mail Gets an Instant Makeover

December 20, 2010

E-Mail Gets an Instant Makeover

By MATT RICHTEL

SAN FRANCISCO — Signs you’re an old fogey: You still watch movies on a VCR, listen to vinyl records and shoot photos on film.

And you enjoy using e-mail.

Young people, of course, much prefer online chats and text messages. These have been on the rise for years but are now threatening to eclipse e-mail, much as they have already superseded phone calls.

Major Internet companies like Facebook are responding with message services that are focused on immediate gratification.

The problem with e-mail, young people say, is that it involves a boringly long process of signing into an account, typing out a subject line and then sending a message that might not be received or answered for hours. And sign-offs like “sincerely” — seriously?

Lena Jenny, 17, a high school senior in Cupertino, Calif., said texting was so quick that “I sometimes have an answer before I even shut my phone.” E-mail, she added, is “so lame.”

Facebook is trying to appeal to the Lenas of the world. It is rolling out a revamped messaging service that is intended to feel less like e-mail and more like texting.

The company decided to eliminate the subject line on messages after its research showed that it was most commonly left blank or used for an uninformative “hi” or “yo.”

Facebook also killed the “cc” and “bcc” lines. And hitting the enter key can immediately fire off the message, à la instant messaging, instead of creating a new paragraph. The changes, company executives say, leave behind time-consuming formalities that separate users from what they crave: instant conversation.

“The future of messaging is more real time, more conversational and more casual,” said Andrew Bosworth, director of engineering at Facebook, where he oversees communications tools. “The medium isn’t the message. The message is the message.”

The numbers testify to the trend. The number of total unique visitors in the United States to major e-mail sites like Yahoo and Hotmail is now in steady decline, according to the research company comScore. Such visits peaked in November 2009 and have since slid 6 percent; visits among 12- to 17-year-olds fell around 18 percent. (The only big gainer in the category has been Gmail, up 10 percent from a year ago.)

The slide in e-mail does not reflect a drop in digital communication; people have just gravitated to instant messaging, texting and Facebook (four billion messages daily).

James E. Katz, the director for the Center for Mobile Communications Studies at Rutgers University, said this was not the death of e-mail but more of a downgrade, thanks to greater choice and nuance among communications tools.

“It’s painful for them,” he said of the younger generation and e-mail. “It doesn’t suit their social intensity.”

Some, predictably, turn up their noses at the informality and the abbreviated spellings that are rampant in bite-size, phone-based transmissions. Judith Kallos, who writes a blog and books about e-mail etiquette, complains that the looser, briefer and less grammatical the writing, the less deep the thoughts and emotions behind it.
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Read more at www.themobilexperience.com or www.campdvds.com

Introducing CampDVD's

www.campdvds.com is the industry leader in DVD duplication for Camps.

Having been in the DVD and multimedia marketing business for over 15 years, we pride ourselves on the ability to think outside the box and stay ahead of the curve. We want to make sure our camping clients have the best materials to promote to their families. We pride ourselves on superior customer service, super fast turn times and the most competitive pricing in the industry.

By observing the global trends in SEO, Social Media, Mobile Marketing, and DVD Duplication, we are always looking for the next wave of technology to come our way. Instead of scrambling to catch up, we are able to paddle ahead before the latest marketing technology floods the market.

Our approach to DVD development, multimedia marketing and mobile advertising is not complex or hard to understand. We believe in getting to know our clients the old fashioned way – by taking the time to really understand what they need. 90% of our business comes from referrals from our Happy Campers who tell their friends in the industry about us.

We are accustomed to bringing our clients up to date with the next best ideas in video production, web platforms, dvd development, mobile marketing, blue tooth messaging, social networking, and DVD Marketing.

Through careful planning and execution, we have developed a Video production, Editing, SEO, SEM, SMS, MMS, and DVD Development talent pool that brings everything under one roof. This allows us to offer a fully comprehensive marketing strategy for our clients that flows seamlessly and works cohesively. Our follow through and accountability make us THE MOST TRUSTED DVD and Marketing company in the Camping Industry.

AT&T Settles Class-Action Over Mobile Web Taxes, Still Leaves Questions Unanswered

From Mobile Marketing Watch:

AT&T has been caught up in a class-action lawsuit stemming from taxes billed to subscribers using data plans. The operator started sending out SMS messages to subscribers last week regarding a future refund, though details on the settlement and the lawsuit’s background is still largely unknown.

As part of the settlement, AT&T will refund taxes billed to users for mobile Internet services rendered between November 1, 2005 and September 7, 2010. The lawsuit was filed against the operator from plaintiffs who claimed that AT&T had violated the federal Internet Tax Freedom Act. This act prohibits state and local governments from levying taxes on Internet access between November 2003 and November 2014, though apparently AT&T kept collecting anyway.

A Website was created to give information about the lawsuit, though several important questions remain unanswered. First of all, there’s still no mention of how much AT&T collected wrongly, or how many mobile data users it affects. I for one have two AT&T accounts with data plans and have never received an SMS regarding the lawsuit like many others have. Another big question is what AT&T will have to pay out for this mistake. In the last quarter alone, AT&T reported revenues of $4.8 billion from wireless data services, and this settlement covers the last five years.

It’s also likely that AT&T isn’t the only operator who’s been collecting these taxes. I have a feeling we’ll be hearing a lot more about this in the near future. Leave us a comment if you’ve been affected by this lawsuit. Has anyone received an SMS regarding a refund?

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Visit us at www.TheMobileXperience.com