Mobile Marketing @ www.TheMobileXperience.com

The Power of The QR Code

2011-04-27T08:25:00.001-07:00

While barcodes have been used for decades by companies to speed up their inventory and transaction processes, they were rarely used by the consumer to speed up access to information. This changed a few years ago with the advent of the QR Code, which is short for Quick Response. Each QR Code is a specific matrix barcode, or two-dimensional code, that is readable by dedicated QR barcode readers and smart phones with a scan application. The code consists of black modules arranged in a square pattern on a white background, and we also offer customized designs that incorporate logos and graphics.

QR Codes can be linked to a Mobile Ready Website, SMS Response Campaign, Facebook Page, YouTube Video, Blog, Wikipedia Site, Music Site, and more. Once the QR Code is scanned by someone's phone, they are automatically taken to the link without having to type anything or remember that call to action at a later time. This is particularly useful to the consumer that demands instant access to information, without having to do any work to find it.

The most common places to put QR Codes are business cards, print ads, bus stop ads, train ads, and flyers. It is also good practice to inform the consumer about where the QR code will lead them to, since some people may be weary about their privacy being invaded.

You may also wish to point potential consumers in the right direction as far as finding the right app to download in order to make their phones a QR scanner. A common misconception about QR Codes is that they will be activated if you simply take a picture with your phone. The end result will be a picture of a box with some squigly lines, which obviously doesn't help anyone out. Eventually, you will probably see a QR Code on every advertisement that is accessable by a scanner. In the meantime, get ahead of the curve and have Presentation Multimedia create an entire Mobile and Social Media Marketing Campaign that is accessable with one click on a smart phone.

For more information, visit http://www.presentationmultimedia.com, call 914.788.1555, or email info@presentationmultimedia.com .

Facebook Marketing Campaigns

2011-03-30T08:19:00.001-07:00

Are you still on the fence about whether it is worth it to invest the time and/or money into creating a solid Facebook Marketing Campaign? Perhaps the fact that more than half the population of the United States over the age of 12 is on Facebook, might make you reconsider any ambivalence that you are currently experiencing. This number will only continue to grow, considering the fact that Facebook is currently deleting over 20,000 accounts every day due to underage users creating the accounts.

One of the most significant aspects of this Social Media milestone, is the fact that just 3 years ago only 8% of the US population had a Facebook account. This level of growth has never been experienced by any other medium in the history of all media (TV, Radio, Newspaper...)

This study was conducted by Arbitron in January of 2011, and highlights the explosive growth of Facebook. There are currently over 200 million active users of Facebook, which is up from 65 million users only 12 months ago.

What does this mean for your business? Well, if you are currently passive about how you have chosen to use Facebook as a way to interact with current customers and seek new ones, you have a tremendous opportunity to improve. Presentation Multimedia createsCustom Facebook Applications, Facebook Landing Pages, Facebook Group Followings, and Robust Facebook Walls with constant updates.

For more information about how Presentation Multimedia can help your business promote to 51% of the US population, please call 914.788.1555 email info@presentationmultimedia.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it , click http://www.presentationmultimedia.com, or join us on facebook

7 Stats About Facebook That Can't Be Ignored

2011-03-03T11:23:00.001-08:00

7 Stats About Facebook That Can't Be Ignored

1) More than 800,000 local businesses have active Pages on Facebook.

- While having a Facebook page does not replace the need for an actual website, they certainly work well in conjunction with one another. We use special techniques throughout the creation of a Facebook page to make sure that most content links back to your website. We also make sure that every website we design and manage has links that go directly to your Facebook page. Our Social Media Marketing techniques have one main purpose: to increase your visibility on the web!

2) There are more than 30 billion pieces of content (web links, news stories, blog posts, etc.) shared each month on Facebook.

- Keeping up with the addition of relevant and timely content on your company's Facebook page can be quite overwhelming. That's why we have full time staff to manage everything for you, and make sure that your fans have a reason to come back and visit. Again, most content is linked back to your website to create more visibility.

3) More than 45 million Facebook users update their status each day.

- What are you doing to have them comment about your business or brand on their pages? We encourage interactivity with your fans and get them to engage with your Facebook page. We don't just wait for your fans to find you, as we actively seek out groups that fit your target market.

4) Facebook claims that 50% of active users log into the site each day. This would mean at least 250 million users every 24 hours!

- Since the first thing that Facebook users see when they log in are the updates from the people and brands they are following, make sure that you consistently have something important to share with them on a regular basis. We can create that content for you, and make sure that it gets implemented regularly.

5) There are more than 200 million active users currently accessing Facebook through their mobile devices.

- They also happen to be twice as active on Facebook as someone who accesses it via desktop or laptop. What happens to those users when they try to access your website after they read something interesting about your company on Facebook? Will the site crash on their phones due to flash content? Will the site download quickly, or take too long and have the user give up? Can the user fill out any forms to get more information? Unless you have a designer deal specifically with these issues that arise from mobile web browsing, your website will fail when people try to access it via their mobile devices. Our Mobile Website Design pros can address all of these issues while maintaining the look and feel of your original website.

6) Every month, more than 250 million people engage with Facebook on external websites.

- See # 1 and 5 above. Make sure that all or most of the content on your Facebook page is linked back to your website. Also, make sure that those 200 million mobile device users will be catered to on your website as well. It is very clear that while Facebook is not the end all - be all of your marketing mix, it should be at least 10% of your marketing budget.

7) People spend over 700 billion minutes per month on Facebook.

- We'll make sure that your company or brand can get a piece of that action! How? By creating/joining groups, adding relevant content, purchasing Facebook Ads, linking your Facebook and Webpage... I can't give away all of our tricks right now, but feel free to call us to find out more information.

http://www.presentationmultimedia.com

914.788.1555

Mobile Commerce + Facebook = More Sales

2011-03-02T08:52:00.001-08:00

Mobile Commerce + Facebook = More Sales

With Facebook now being the #1 most viewed website in the world, it is very clear that the integration of marketing through mobile devices with a social media campaign is a must. Facebook is already set up to be viewable on most web enabled phones, so it is very important to have a mobile commerce page that will work in conjunction with your social efforts.

Incorporating mobile is a very important part of increasing social media interactivity, and allowing passionate fans to share their experiences about your products with their friends. With mobile devices, consumers can broadcast their opinions in real time, adding speed and efficiency to a viral campaign. Mobile brings you closer to your consumers, and consumers closer to each other, adding fuel and energy to a brand's awareness. We can add a "like" button to all products featured on a mobile webpage, which generates a buzz whenever someone posts it on their wall.

Having your brand, company, or individual products contain more "likes" on Facebook will help validate your brand while increasing the interactivity with the consumer. Brands thrive on being an intregal part of their consumers' lives, and Facebook allows you engage the fans while leaving a virtual stamp on their wall. For many Facebook users, their wall represents their day to day lives. The more "likes", the more likely that other potential consumers will investigate about that brand.

Facebook and YouTube links can also be integrated into a SMS text message plan, which vastly increases the level of viral activity and ease of accessibility. Presentation Multimedia specializes in helping our clients build up a valuable mobile database, have an active fan base on Facebook, and have their commerce available for purchase on mobile devices.

For more information about our Facebook and Mobile Commerce plans, please visit http://www.presentationmultimedia.com or call 914.788.1555.

E-Mail Gets an Instant Makeover

2010-12-21T08:10:00.000-08:00

December 20, 2010

E-Mail Gets an Instant Makeover

By MATT RICHTEL

SAN FRANCISCO — Signs you’re an old fogey: You still watch movies on a VCR, listen to vinyl records and shoot photos on film.

And you enjoy using e-mail.

Young people, of course, much prefer online chats and text messages. These have been on the rise for years but are now threatening to eclipse e-mail, much as they have already superseded phone calls.

Major Internet companies like Facebook are responding with message services that are focused on immediate gratification.

The problem with e-mail, young people say, is that it involves a boringly long process of signing into an account, typing out a subject line and then sending a message that might not be received or answered for hours. And sign-offs like “sincerely” — seriously?

Lena Jenny, 17, a high school senior in Cupertino, Calif., said texting was so quick that “I sometimes have an answer before I even shut my phone.” E-mail, she added, is “so lame.”

Facebook is trying to appeal to the Lenas of the world. It is rolling out a revamped messaging service that is intended to feel less like e-mail and more like texting.

The company decided to eliminate the subject line on messages after its research showed that it was most commonly left blank or used for an uninformative “hi” or “yo.”

Facebook also killed the “cc” and “bcc” lines. And hitting the enter key can immediately fire off the message, à la instant messaging, instead of creating a new paragraph. The changes, company executives say, leave behind time-consuming formalities that separate users from what they crave: instant conversation.

“The future of messaging is more real time, more conversational and more casual,” said Andrew Bosworth, director of engineering at Facebook, where he oversees communications tools. “The medium isn’t the message. The message is the message.”

The numbers testify to the trend. The number of total unique visitors in the United States to major e-mail sites like Yahoo and Hotmail is now in steady decline, according to the research company comScore. Such visits peaked in November 2009 and have since slid 6 percent; visits among 12- to 17-year-olds fell around 18 percent. (The only big gainer in the category has been Gmail, up 10 percent from a year ago.)

The slide in e-mail does not reflect a drop in digital communication; people have just gravitated to instant messaging, texting and Facebook (four billion messages daily).

James E. Katz, the director for the Center for Mobile Communications Studies at Rutgers University, said this was not the death of e-mail but more of a downgrade, thanks to greater choice and nuance among communications tools.

“It’s painful for them,” he said of the younger generation and e-mail. “It doesn’t suit their social intensity.”

Some, predictably, turn up their noses at the informality and the abbreviated spellings that are rampant in bite-size, phone-based transmissions. Judith Kallos, who writes a blog and books about e-mail etiquette, complains that the looser, briefer and less grammatical the writing, the less deep the thoughts and emotions behind it.
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Read more at www.themobilexperience.com or www.campdvds.com

Introducing CampDVD's

2010-12-14T08:57:00.000-08:00

www.campdvds.com is the industry leader in DVD duplication for Camps.

Having been in the DVD and multimedia marketing business for over 15 years, we pride ourselves on the ability to think outside the box and stay ahead of the curve. We want to make sure our camping clients have the best materials to promote to their families. We pride ourselves on superior customer service, super fast turn times and the most competitive pricing in the industry.

By observing the global trends in SEO, Social Media, Mobile Marketing, and DVD Duplication, we are always looking for the next wave of technology to come our way. Instead of scrambling to catch up, we are able to paddle ahead before the latest marketing technology floods the market.

Our approach to DVD development, multimedia marketing and mobile advertising is not complex or hard to understand. We believe in getting to know our clients the old fashioned way – by taking the time to really understand what they need. 90% of our business comes from referrals from our Happy Campers who tell their friends in the industry about us.

We are accustomed to bringing our clients up to date with the next best ideas in video production, web platforms, dvd development, mobile marketing, blue tooth messaging, social networking, and DVD Marketing.

Through careful planning and execution, we have developed a Video production, Editing, SEO, SEM, SMS, MMS, and DVD Development talent pool that brings everything under one roof. This allows us to offer a fully comprehensive marketing strategy for our clients that flows seamlessly and works cohesively. Our follow through and accountability make us THE MOST TRUSTED DVD and Marketing company in the Camping Industry.

AT&T Settles Class-Action Over Mobile Web Taxes, Still Leaves Questions Unanswered

2010-11-16T12:17:00.000-08:00

From Mobile Marketing Watch:

AT&T has been caught up in a class-action lawsuit stemming from taxes billed to subscribers using data plans. The operator started sending out SMS messages to subscribers last week regarding a future refund, though details on the settlement and the lawsuit’s background is still largely unknown.

As part of the settlement, AT&T will refund taxes billed to users for mobile Internet services rendered between November 1, 2005 and September 7, 2010. The lawsuit was filed against the operator from plaintiffs who claimed that AT&T had violated the federal Internet Tax Freedom Act. This act prohibits state and local governments from levying taxes on Internet access between November 2003 and November 2014, though apparently AT&T kept collecting anyway.

A Website was created to give information about the lawsuit, though several important questions remain unanswered. First of all, there’s still no mention of how much AT&T collected wrongly, or how many mobile data users it affects. I for one have two AT&T accounts with data plans and have never received an SMS regarding the lawsuit like many others have. Another big question is what AT&T will have to pay out for this mistake. In the last quarter alone, AT&T reported revenues of $4.8 billion from wireless data services, and this settlement covers the last five years.

It’s also likely that AT&T isn’t the only operator who’s been collecting these taxes. I have a feeling we’ll be hearing a lot more about this in the near future. Leave us a comment if you’ve been affected by this lawsuit. Has anyone received an SMS regarding a refund?

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Visit us at www.TheMobileXperience.com

Rhythm NewMedia Raises $10M, Sees 425M Monthly Mobile Video Ad Impressions

2010-11-16T12:15:00.000-08:00

From Mobile Marketer

Mobile video advertising provider Rhythm NewMedia has announced a series C round of funding valued at $10, while indicating its interactive video ads average over 425 million monthly impressions as of Q3 alone.

The company was founded in 2005 and says its the largest mobile video ad network around, even though it’s continued to fly under the radar. A reason for that is that it tends to only work with big-name brands and publishers, and actually counts over 100 Fortune 500 companies as clients. Publishers include CBS and Fox; and advertisers include Best Buy and FedEx, to name a few.

The company focuses on pre-roll interactive mobile video ads, and is responsible for many of the ads you already see on iOS and Android applications. The ads served by Rhythm are interactive in the sense that users can tap on something during the pre-roll ad to visit another website, or view a longer video clip like a movie trailer for instance. Serving over 425 million monthly video ad impressions, which the company says is up 30% over Q2, Rhythm has found the sweet spot of mobile video advertising.

As part of its “Q3 2010 Mobile Video Ad Report” released last month, Rhythm covered data showing completion rates for interactive pre-roll video ads remain high at 87%, exceeding online video and even television. In addition, CTRs are 79% higher on display ads that mention “video” as a call to action vs. other similar ads, the company said, and iPad CTRs for pre-roll video ads are 2x or higher vs. iPhone, iPod Touch and Android.

The mobile video ad space will continue heating up, and we’ll likely hear a lot more from Rhythm going forward. Rhythm CEO Ujjal Kohli said his company was “a bit early” entering the space, but that things have really taken off since the iPhone launched.

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Visit us at www.TheMobileXperience.com

We are now on Facebook

2010-11-10T09:16:00.000-08:00

Check out www.themobilexperience.com on Facebook!

http://www.facebook.com/pages/Peekskill-NY/The-MobileXperience/167726626580509

Coupons, SMS to be most used form of mobile marketing by 2015: study

2010-11-10T08:08:00.000-08:00

From Mobile Marketer:

A new study reveals that coupons and SMS will become the most widely accepted forms of mobile marketing and advertising by 2015.

The study was conducted by mobileSquared on behalf of Airwide Solutions. Sixty-one percent of wireless carriers surveyed thought that coupons or vouchers would become the dominant form of mobile marketing by 2015.

“For years we heard that SMS will be eclipsed by all else,” said Jay Seaton, chief marketing officer of Airwide Solutions, Burlington, MA. “SMS is a tremendous opportunity: It is ubiquitous and works on all devices and consumers know how to use it.

“All the issues of interconnectivity have long been resolved and SMS generates a lot of revenues for operators,” he said. “There are no quality issues and consumers have a high degree of trust that the channel is secure.

“SMS will be and is incorporated into various applications and will continue to be an integral part of marketing strategies.”

Nobody does it like Sara Lee

SMS/MMS
Of the wireless carriers surveyed, 58 percent predicted that SMS and MMS-based messaging would be the second most widely accepted form of mobile advertising in the next five years, followed by search with 45 percent.

The close link between coupons and messaging, with SMS acting as a core distribution channel in the majority of cases, it is understandable why both categories attracted a similarly high response from the carriers surveyed.

The study reveals that users in 2015 are thought to be more likely to use mobile marketing or advertising promotions that are sent to them via their mobile phones than those generated through search, display or navigation.

Sybase 365's SMS-based geo-location services

Opt-ins
British mobile subscribers currently send more than 11 million SMS messages per hour, totalling an approximate 7.7 billion monthly. These stats show that clear potential exists for carriers to capitalize on the 15.4 billion engagements between consumers and the SMS medium that are generated each month.

As things stand, subscribers have to opt-in to SMS mobile advertising. However, as significant mobile marketing and advertising activity is expected in the future, the opt-out option will also become an important component in the 2015 mobile user’s experience.

“In terms of opting out, it is a comfort zone for the consumer,” said Nick Lane, chief strategy analyst of mobileSquared, London. “Once the content is contextualized, ideally opt-out will become redundant.”

According to the mobileSquared survey, 54 percent of carriers thought that an opt-out service would be more important to them than opt-in in 2015, compared to 39 percent in 2010.

The majority of carriers (53 percent) also believe that the customer should control and update their user profile in 2015, rather than the carrier (7 percent) or a combination of both (40 percent).

Industries to benefit
The mobileSquared study points out SMS is ideal for mobile coupons.

Mostly restaurants and retailers use SMS coupons to drive foot traffic to locations.

But other industries can benefit as well.

“I think any sector can benefit,” Mr. Lane said. “Research revealed that all messages are opened within a few minutes of receiving them.

“For anyone who wants to reach out to a database, SMS becomes incredibly powerful,” he said.

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visit us at www.themobilexperience.com

Food Network takes 45,000 recipes mobile.

2010-11-09T08:53:00.000-08:00

From mobile marketer

November 5, 2010

The Food Network is letting food enthusiasts browse through 45,000 recipes via its applications for Apple’s iPhone, iPod touch and iPad.

Each recipe comes with photos and step-by-step instructions. The In The Kitchen application is available for $1.99 in Apple’s App Store.

“We want to give fans access to their favorite recipes from their favorite Food Network stars – anytime, anywhere,” said Bob Madden, senior vice president and general manager at Food Network.com, New York.

“Users can follow along looking at recipe while they watch TV or look for last minute ideas for dinner in the grocery aisle,” he said. “Mobile is a category we’ve been playing in for a while.

“It only made sense for our brand to tackle recipes as that’s what we’re known for – our vast catalog from some of America’s most well-known chefs needed to be there.”

Food Network is a lifestyle network, Web site and magazine that connects viewers to the power and joy of food.

Food for thought
Users with a Food Network account can access and browse their online recipe box with the ability to add new recipes directly from the application.

In addition, seasonal menus will be updated monthly and Thanksgiving recipes will be featured at launch.

Users can add ingredients from the recipes to a shopping list that they can share with friends via email, Facebook and Twitter.

Users can access the shopping lists offline.

“We’re leveraging all of our resources for this app,” Mr. Madden said. “You’ll see a broad marketing and public relations campaign around In The Kitchen – television ads, snipes, Facebook and Twitter posts, as well as contests, and so on.

“We’re really proud of what we produced,” he said.

Users can search the application

Users can browse recipes

Key features
Other features of the application let users set timers as they work on the recipe without leaving the application and converting measurements.

The company is looking to extend the application to Android devices in mid-November.

“Specifically with the In The Kitchen App, you can expect to see video, offline access to more content, ability to rate and review recipes, plus lots more in future versions,” Mr. Madden said.

“We’re also making select programming available on iTunes,” he said. “Food Network takes the mobile space seriously and wants to give our fans what they want, where they want, when they want it.”

Editorial Assistant Rimma Kats covers media, television, research and social networks. Reach her at rimma@mobilemarketer.com.

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Visit us at www.themobilexperience.com

Coca-Cola drives product awareness with cross-platform ad buy on CBS

2010-11-03T12:32:00.000-07:00

From Mobile Marketer:

Brands such as Coca-Cola, Mars Inc.’s Snickers, Home Depot, Ford Motor Co., the Discovery Channel and Capital One are driving brand engagement and raising product awareness with advertising across CBS’s mobile sites and applications.

Coca-Cola Zero, Home Depot, Capital One and the Discovery Channel’s “Storm Chasers” have all run ad campaigns with the CBS Sports application, while Snickers and Ford are cosponsors of the CBS Sports Pro Football application. The majority of these are cross-platform buys that include online and television as well as mobile.

“One of the tent poles of our business is to make it easy to buy across CBS Interactive’s inventory,” said Rob Gelick, Los Angeles-based general manager of CBS Mobile and senior vice president at CBS Interactive. “Advertisers can now buy on air, online and mobile as a bundled package that extends reach and allows brands to follow an audience as it migrates from one platform to another.

“For example, Ford and Snickers are both running campaigns in our online sites, and are also both lead sponsors within our Pro Football mobile apps,” he said. “On the mobile front, we’re able to create unique, rich-media experiences like expandable ads and video units that we see as excellent points of connection to our audiences.

“We have a huge amount of products getting released in the mobile space, especially in the sports category, we’re running a lot more rich-media ad units and we’re seeing a lot more brand partners leveraging our mobile inventory"

Mobile advertising boom
Coca-Cola Zero, Home Depot and Capital One are all advertisers within the general CBS Sports iPhone application.
Coca-Cola is sponsoring the SEC Live Game of the Week feature within the application, which features live streaming video, including Coke Zero mobile video ads.
Visit us at www.themobilexperience.com

Pizza Hut exec reveals how branded app achieved 2 million downloa

2010-11-02T08:20:00.000-07:00

By Giselle Tsirulnik

October 26, 2010

Pizza Hut has been in mobile since 2008

NEW YORK – Taking a brand and bringing it to the mobile market effectively means listening to customer feedback and acting accordingly, said a Pizza Hut executive who presented at the Mobile Shopping Summit.

Pizza Hut’s mobile Web site and iPhone application are not new, but the executive explained that it took a lot of revamping to get the mobile properties where they are today.

“We initially launched our mobile Web site in 2008,” said Baron Concors, chief information and digital officer of Pizza Hut, Dallas. “The mobile site was slow and customers were complaining.

“We have several customer feedback channel and consumers were very vocal on which aspect of the site they did and did not like,” he said. “We then decided to launch an iPhone application.”

Pizza Hut is part of the Yum Brands suite of fast food brands. It is the largest restaurant company in the world, serving more than 25 million customers daily.

Pizza Hut taps Green Tomato for its ordering app

IPhone app
When Pizza Hut began to explore the possibility of an iPhone application, the company knew one thing for sure. It had to make the order process fast and easy.

At first the target audience was those who rarely prepare or consume home-cooked meals. The average age was 24.

Customers were complaining that the purchase process takes too long and that transactions were too hard to complete.

Pizza Hut targets iPhone users

Also a large amount of consumers felt that products were hard to find.

Pizza Hut took all of this into consideration when developing and enhancing its iPhone application.

As a result the company was able to get the experience to be easy for consumers and the application has been downloaded more than 2 million times since launch.

App features
The application uses iPhone and iPod touch features such as the user interface and accelerometer to make ordering menu items while having a fun and customized experience.

The pizza ordering section allows consumers to virtually build their own pizza.

Customers can pinch to select size, drag-and-drop toppings onto the pizza.

If a customer adds too many toppings, the pizza explodes and toppings go flying across the screen with an alert to make their pizza happier with fewer toppings.

The Pizza Hut mobile commerce application is driving sales in a major way. Last year the company announced $1 million in sales just via the application.

Digital strategy
Pizza Hut's digital strategy is to offer multiple digital ordering channels.

Mr. Concors suggested that brand be bold and take calculated risks when it comes to their digital strategy.

“Engage customers on their terms,” Mr. Concors said.

Pizza Hut’s ecommerce framework relies on delivering online orders to 6,000-plus stores.

“Currently we have no scalability concerns because our current ecommerce operations handle large traffic events,” Mr. Concors said.

“Additionally, there is no training required at stores when adding new online channels,” he said.

Development
Pizza Hut concentrated on quality assurance with the launch of its iPhone application.

Testing requires additional steps to compile and load the application on iPhone. Integration testing was important as well.

As for deployment, Mr. Concors said brands need to register as an iTunes developer early, since it takes some time.

“Thoroughly test before submitting to Apple review,” Mr. Concors said. “Rework cycles are costly.”

Spreading the word
Pizza Hut did quite a lot of marketing to promote its application and gain 2 million downloads.

Mr. Concors suggests that brands use all existing media to promote their application and mobile Web destinations.

Pizza Hut used its PC Web site, YouTube, Facebook, the App Store rankings and Twitter to promote the application.

Apple was pretty impressed by the application. The company included the Pizza Hut application in its television commercial.

“Pay attention to bloggers, professional reviews as well as iTunes comments,” Mr. Concors said. “The first release of an app is generally accepted as not perfect.

“But brands must aggressively fix identified issues and introduce new functions,” he said. “Apps are for loyalists and mobile Web is for customer acquisition."

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Kohl’s rolls out first mobile effort to push holiday deals and sales

2010-11-02T08:18:00.000-07:00

Kohl’s multichannel holiday campaign focuses on all of the special offers the department store chain offers consumers, with mobile at the heart of it.

The campaign focuses on how shoppers can save on products at their convenience. The multichannel campaign will be communicated across multiple mediums, including print advertising, direct mail, email, digital, mobile and social media.

“Mobile offers retailers another powerful channel to drive sales during the holiday season,” said Nick Taylor, president of Usablenet, New York.

“With the surge in smartphone adoption this year, retailers should capitalize on this opportunity by extending holiday items and sales to mobile,” he said. “Non-optimized retail sites run the risk of losing business during the most critical quarter.”

Mr. Taylor, whose company develops mobile commerce sites, did not work with Kohl’s on the holiday campaign. He is simply a third-party source based on his expertise with mobile retail sites.

Kohl's did not respond by deadline.

Kohl’s is a family-focused specialty department store chain offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products.

Kohl’s mobile
The company saw an increasing amount of consumers accessing its Web site via their smartphones and created a mobile-optimized site.

Consumers can now shop the store’s merchandise via the site, as well as read customer reviews and view ratings for items.

Additionally, consumers can view shipping deals, find the closest store, browse that day’s ad, contact customer service, view their account and their My Kohl’s Charge history.

The company expects Kohls.com sales to increase by more than 40 percent for 2010 as the site continues to be a go-to resource for shoppers.

Kohls.com offers merchandise and savings available in-store, plus thousands of online exclusives, which are now available on the mobile device as well.

Merchandising for the mobile site focused on increasing awareness of "only-at-Kohl’s" brands through holiday insights from Simply Vera Vera Wang, LC Lauren Conrad, Dana Buchman and Bobby Flay.

Recognizing that consumers are increasingly using smartphones for improved convenience and efficiency, Kohl's has made significant investments in new mobile tools designed to make shopping easier for consumers.

The popular list builder tool will once again be available on Kohls.com and on the mobile version of the site during the days leading up to Thanksgiving as an additional resource to help shoppers conveniently plan their in-store visits and preview hundreds of Early Bird offers.

A screengrab of the Kohl's mobile site

Kohl’s charge card and direct mail
Kohl’s has increased its direct mail investment and distribution.

Throughout November and December, Kohl’s Charge card customers will enjoy more days to save than last year.

Pick-Your-Day savings offers and shopping passes allow shoppers to save multiple times during key sales events. This holiday season, Kohl’s will also include an additional shopping pass with each Pick-Your-Day offer.

Kohl’s will once again distribute a bundled holiday gift guide and jewelry mailer to select Kohl’s Charge card holders, including additional ways to save.

New this year, Kohl’s will also distribute a December guide with more than 30 pages of gift ideas.

Email alerts
Kohl’s database of shopper emails continues to grow as customers look to stay updated on brands and savings opportunities.

Emails beginning the second week of November will feature offers, gifts and apparel available in-store and online, including exclusive offers available only at Kohls.com.

Kohl’s will segment emails according to customer needs, lifestyle and preference.

Recipients can link to Kohl’s Facebook page directly from their emails to share their deals.

Digital and social media
Kohl’s will increase its investment in its digital marketing strategy, leveraging social media and online advertising.

This investment reflects the continuing trend of consumers researching purchases and sharing information online.

The company has seen substantial growth of its Facebook fan base, which has more than doubled since 2009 and now exceeds 2.8 million.

As a result, Kohl’s will continue to increase interaction on the site, making it easier for customers to shop and share their experiences.

The company will promote an ongoing dialogue about Kohl’s brands, programs and gifts, increase online polling functionality and offer integrated seasonal messaging via Facebook, Twitter and YouTube.

In addition, Kohl’s will seed merchandise giveaways with consumer bloggers.

Homepage takeovers are also a component of Kohl’s holiday digital advertising strategy.

The high-impact placements provide increased interaction with customers, promoting increased brand exposure.

Throughout November and December, Kohl’s will promote sales events with nine homepage takeovers on popular sites such as AOL and Yahoo.

This year, Kohl’s will also have a presence on Oprah.com to seed messaging prior to the Jan. 1, 2011 launch of the Oprah Winfrey Network, or OWN, and an expanded paid advertising presence on Facebook.

Television and radio
Kohl’s will continue to leverage national and regional broadcast advertisements to engage customers and highlight why Kohl’s is the smartest choice this holiday season.

Broadcast spots will feature shoppers sharing how they gifted at Kohl’s by using savings tools and policies such as Kohl’s Cash, Kohl’s Charge card and Kohl's return policy.

Beginning after Thanksgiving, two 30-second national brand TV spots will run throughout the holiday season during such shows as Dancing with the Stars, Grey’s Anatomy, CSI, Survivor and Modern Family.

A mix of 15 - and 30-second TV advertising spots will support Kohl’s key sales events and highlight the company’s savings tools and differentiators.

The company continues to take advantage of radio’s strong reach with various 30-second national radio spots debuting on Nov. 2 and running through the week.

Kohl’s will once again use DJ integration throughout the holiday season with radio personalities Ryan Seacrest, Billy Bush, John Tesh and Lia.

“Customers often prefer alternative methods to browse and purchase gifts, especially this time of year,” Usablenet's Mr. Taylor said. “Mobile allows customers to avoid the crowds and engage with brands in the most accessible and convenient way.”

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Kenneth Cole exec: Apps do not make sense for brand retailers - Mobile Commerce Daily

2010-10-27T08:52:00.000-07:00

NEW YORK – During his keynote at the Mobile Shopping Summit, a Kenneth Cole executive said that, especially with the rise of HTML5, his company’s focus is on the mobile Web and that an application does not make sense for a brand retailer’s business.

The Kenneth Cole presentation offered a look at what the marketplace is doing in terms of mobile, with a focus on the current design trends in mobile space. The differences in mobile site design tend to correspond to particular categories—mass merchants, look-up sites and brand retailers.

“Looking at the mobile sites of mass merchants, look-up sites and brand retailers, they are all using different design templates and tactics to get their message across,” said Tom Davis, vice president of ecommerce at Kenneth Cole Productions, New York. “This year we put our toe in the water, but we expect [sales driven via] mobile devices to be bigger than some of our bricks-and-mortar stores.

“The technology is about to change with the introduction of HTML5, and as a brand retailer, it’s all about the mobile Web site,” he said. “An app really doesn’t make sense for my business.”

Mobile commerce boom via the mobile Web
Before the brand launched its mobile-optimized Web site, it was seeing about 1 percent of its business coming through mobile devices.

Kenneth Cole tapped Usablenet for the launch of its mobile-optimized site at end of July. Mobile traffic immediately surged to 4 percent of the brand’s total, and that was during the summer, traditionally the slowest time of year for the brand.

Currently, mobile accounts for 10 percent of its total Web traffic and 4 percent of its revenue, although Mr. Davis believes that those figures only represent the tip of the iceberg.

“We’re expecting an incredible spike in mobile traffic and sales during the holidays,” Mr. Davis said. “For X amount of money I can build this mobile commerce business, man it with one or two people, and it will drive more revenue than an entire standalone store.

“It is the easiest business case scenario today, but what I really get excited about is what’s coming tomorrow,” he said.

Mr. Davis shared three main takeaways related to the mobile space:

1. By 2013 more mobile phones will be shipped than desktops and laptops combined, and by 2015 there will be more smartphone users than desktop and laptops users combined, per Mary Meeker.

2. Today’s mobile commerce design is reminiscent of 1990s Web sites, but no doubt that is going to change and change very rapidly.

3. By the end of 2011, customers will expect an excellent, relevant mobile experience that prioritizes content that is important to them while they are on the go.

Mass merchants
Mass merchants such as Zappos, Sears/Kmart and Target have thousands of brands, so to try to navigate through that sort of inventory on a mobile device can be very difficult.

The mobile sites of these types of retailers focus on putting search at top of the page and drilling down by product category down below.

For example, Zappos’ mobile site leads with portal for search, brand lookup and browsing by gender, boiling down what they do on the PC site so it fits on a mobile site. The approach is very simple and straightforward.

To create its mobile site, the company removed marketing messages and featured products or brands that are on its PC site.

Target’s mobile site also leads with search, with minimal call-outs about browsing assortment and a heavy focus on the needs of in-store shoppers, from daily deals and store lookup to deals, coupons and weekly ads.

“They’re not necessarily really driving the product base—they’ve removed promotion callouts, home page hero content and category callouts,” Mr. Davis said. “They’re focused on searching and browsing, simplifying the main navigation experience so that it is quick and efficient.

“They are focusing on simplicity to a Spartan degree to offer what people are looking for on the go,” he said. “If you’re a mass retailer, this is the status quo at the moment.

“I do think this is going to become tedious after a while, as all mass-market retailers seem to be using the same template.”

Look-up sites
Look-up sites from airlines, hotels and movie-ticketing companies target on-the-go consumers looking for quick information.

They do tend to have shopping or commerce ability, but it may not be why consumers visit that site, per Mr. Davis.

A lot of lookup sites lead with a download-our-app call-to-action and a login feature for customization, profiling or quick checkout.

Ecommerce is often secondary or even an afterthought, per Mr. Davis.

Brand retailers
The mobile sites from brand retailers such as American Eagle and Kenneth Cole often lead with their sister brands via tabs, features consistent cross-channel marketing messages and product search, while removing the bottom of the page marketing or promotional banner from the PC site.

“We are a brand, we represent a lifestyle, an attitude, and we’re trying to carry that personality or persona into the mobile space,” Mr. Davis said. “It’s about a cross-channel experience, whether you’re viewing the site on a computer, iPad or mobile phone, the experience is more or less the same.

“You have to realize that you have a very captive audience, a very special audience coming through the mobile channel, often younger shoppers,” he said. “We trimmed down the mobile site navigation to increase speed and efficiency and keep the form and function sleek and quick, and it has paid dividends over and over.

“We want to offer a consistent experience across any channel—everywhere shoppers’ experience should be seamless across in-store, online and mobile.”

Final Take
Kenneth Cole’s Mr. Davis

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Consumers Want To Go Mobile But Not Sure How: Report

2010-10-26T12:30:00.001-07:00

A report released today by the firms Chadwick Martin Bailey and iModerate Research Technologies outlines a conundrum for anyone who wants to leverage mobile technology: Increasingly more consumers want smart phones, but they don’t seem that excited on those features that the phones so smart.

According to the report, 52 percent of U.S. consumers surveyed said they intend to make their next mobile purchase a smart phone, compared to the 29 percent who plan on buying a regular cell phone. Conversely, it’s what they plan–or don’t plan–to use with their phones that caught my eye. While 33 percent of those surveyed said their smart phone data plan usage would increase, 41 percent said they don’t anticipate using such service. And 32 percent will increase their time browsing the web on their mobiles, as opposed to 38 percent who won’t use mobile web browsing capabilities. A whopping 46 percent don’t plan to use mobile apps, compared to the 28 percent who will.

It’s a conundrum for those who want to sell these services, and for those who want to reach consumers through them. Again, the onus is going to fall on marketers and others who monetize mobile technology: These professionals will have to figure out how to educate consumers and get them to want (and to feel that they need) these technologies.

How can everyone do their part? Well, the research firms note that consumers need to be told clearly how much data will cost, so that don’t inadvertently overspend and give up on their smart phone altogether–hear that, carriers? Meanwhile product sellers, service providers, and marketers need to focus their message not just to cutting-edge enthusiasts, but also to tech-shy consumers whose lives would indeed be made easier with mobile technologies. Even if they don’t know it yet.

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Android Ad-Requests up 1,238% Since January, IOS Still Number One

2010-10-26T12:29:00.001-07:00

Millennial Media has published its monthly Mobile Mix report for September, detailing some surprising statistics in relation to Android and iOS growth as seen through its network. In addition, Millennial has added revenue as a new data point for the report, drilled down by mobile OS.

For September, Android revenue on Millennial’s network exceeded iPhone-only revenue for the first time, while iPad revenue growth increased 316% during Q3. Speaking of iPad data, impression growth was up 156% during the same time period. In general, Apple’s iOS took the top spot overall, with 49% of impressions on Millennial’s network — up 1% since August. Android remains the number two OS since July, growing 2% month-over-month to a 29% share of impressions.

The most interesting data point to me was in relation to Android growth from an impression standpoint. Since January, Millennial reports Android-based ad-requests are up an astonishing 1,238%, while month-over-month growth remains high at 26%. Apple ad-requests increased 10% month-over-month and since January, Apple has increased 18% overall. The iPad saw the strongest growth, with ad requests rising 63% month-over-month, and RIM ad requests increased 16% month-over-month — up by 143% since January.

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203,000 Wireless Subcribers in 1985, growing to 293M in 2010

2010-10-26T12:24:00.000-07:00

The CTIA published its semi-annual Wireless Industry Survey today, covering annual statistics spanning 25 years of wireless service in the US. Pouring over the data is insightful to say the least.

Going back to 1985, the survey shows there was a mere 203,600 total wireless subscribers in the US, growing to just shy of 293M today. In terms of 12-month total service revenues for wireless operators, the survey shows a grand total of $354M in 1985, growing substantially to nearly $156B in 2010. For 12-month so-called “Roamer Revenues,” the first data recorded was in 1989, showing a total of $210M. Today, revenue generated from roaming charges amounts to nearly $2.9B.

Other interesting data points include the fact that in 1985, only 599 cell sites were installed in the US. Today, there are over 251,000. The average monthly wireless bill in 1988 was over $95, while the monthly price has dropped substantially to an average of $47.47 today.

What’s interesting is that the data this survey represents over the last 25 years is pretty accurate, and thus a pretty complete representation of the entire wireless industry — something that’s hard to come by with most surveys conducted today. The CTIA says that while they don’t achieve a 100% response rate from all service providers, it’s very close. For the June 30,2010 installment of the semi-annual survey, for example, the CTIA received responses from companies serving 95.5% of wireless subscriber connections.

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Mobile on Rise...Decreased Media Hurts Ad Market

2010-04-19T07:08:00.000-07:00

Decreased Media Usage Hurts Ad Market

APRIL 19, 2010

Mobile only channel with rising media time

Online was the largest segment of media time in 2009, followed by TV and video, music and radio, and mobile phone usage.US ad spending was down in 2009 as marketers and consumers alike tightened their belts during the recession. And while Americans looked to save money and trim expenses, they also began to spend less time with media, causing a worse drop in ad spending, according to the Yankee Group.

Overall, US consumers spent less than 12 hours a day with media on average. That was down from nearly 14 hours daily in 2008, a 17% decrease. Yankee Group speculated in its report that the recession may have left Americans too stressed to enjoy as much media consumption as the previous year.

Activities decreased almost across the board, with reading, music and radio, and TV and video dropping most dramatically. The only increase in time spent was with mobile phones. Talk time on mobile was up 12%, while average daily mobile Web use rose 36% to 11 minutes. Texting was also up, by 55%, to take up 27 minutes a day in 2009.

Yankee Group's picture of media consumption differs from others, including Nielsen's Three Screen Report. For Q4 2009, Nielsen reported TV time was up and significantly higher than Internet usage. Nielsen relies on automated data collection, while Yankee Group polled US consumers. In addition, Yankee Group includes both personal and work Internet usage in its media consumption study, while Nielsen excludes work time.

Yankee Group believes the transparency in our consumer attention model provides a more accurate picture of consumer demand for media, while automated systems are more tuned to determining media supply, said the report. As connected devices flourish and multiply in consumers'™ lives, we further believe this attention-driven model will rise in importance as consumers struggle with an increasing tyranny of too much media.

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Mobile Marketing and Coupons

2010-04-13T08:06:00.000-07:00

Elevating the Mobile Love Affair With Coupons

Written on Apr 8, 2010
Author: Meaghan Schaefer

The number of mobile coupons redeemed in North America is set to increase more than tenfold in 2010, followed by triple-digit increases in both 2011 and 2012, according to Yankee Group. All in all, some $2.37 billion worth of mobile coupon transactions will take place in North America in 2013, up from just $5 million this year.

Typically text messages or images sent to people’s mobile devices offering a discount redeemable in-store, mobile coupons are a win-win for everyone. Consumers get deals targeted to their current interests, past purchases and/or current location sent right to their phone, while marketers succeed in directly spurring purchases that can be tracked and measured through to the point of sale.

Many marketers have experienced great success with targeted and measurable online discounts and affiliate programs, and mobile coupons are a powerful way to extend the capabilities of online marketing offline.

From a consumer perspective, mobile coupons deliver not only a discount, but more importantly, a positive shopping experience. They don’t need to flip through circulars and clip coupons or search for promotion codes online, since mobile coupons are pushed to consumers’ phones.

Today’s mobile applications also can glean understanding about a customer’s product preferences and current location from GPS, CRM, and credit card systems, then match data with brand marketers’ promotions so that offers sent to phones are truly targeted. Mobile coupons are relevant, timely and easy… and they have the ability to dramatically alter the way people shop.

Brands and retailers are eager to adopt mobile coupons to reach consumers in a unique way. By sending relevant offers to people via their very personal, always-on mobile device, marketers can essentially speak right to a potential customer in a one-to-one dialogue.

This channel not only improves sales and loyalty, but the in-store experience. Mobile coupon alerts can also serve as an influence point when someone is in the vicinity of a store, providing a timely and targeted call to action.

One of the most effective reasons marketers like them is that mobile coupons are very measurable — marketers see not only how many coupons were redeemed, but which type of customers or segments responded to which offer.

Marketers can leverage this analysis to accurately understand customer behavior and target future offers. In addition, marketers can eliminate lengthy and expensive reconciliation processes that are standard with paper coupons. If consumers opt in to offers from brands to their mobile phones, marketers can wisely develop an intimate level of customer engagement.

Mobile coupons hold the promise of both direct marketing and one-to-one marketing. By delivering highly personalized incentives to a person’s mobile phone, marketers are promoting their brand right into the pocket of their target audiences at key influence points. The mobile commerce and coupon ecosystem will be one to watch as brand advertisers capitalize on this innovation.

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New York Jets QB Mark Sanchez to Help Raise $100,000 for JDRF in Pepsi Refresh Project Challenge using Mobile Marketing

2010-02-08T12:38:00.000-08:00

FOR IMMEDIATE RELEASE

Contact: Joana Casas, JDRF Media Relations

(212) 479-7560, mcasas@jdrf.org

New York Jets QB Mark Sanchez to Help Raise $100,000 for JDRF in

Pepsi Refresh Project Challenge

Supporters can Vote Online or Text Now thru Feb. 5

NEW YORK, Jan. 29, 2010 – Mark Sanchez, quarterback for the New York Jets, is helping the Juvenile Diabetes Research Foundation (JDRF) try to win $100,000 in grants as part of the Pepsi Refresh Project, an online campaign to fund programs that will have a positive impact on people’s lives.

Voters can go to www.nfl.com/pepsirefresh and vote for Sanchez, or text ‘MARK’ to PEPSI (73774). Voting ends at 12:01 a.m. on Feb. 5, 2010. If Sanchez outpolls other Pepsi Refresh Project sponsors, the funding will help JDRF establish a nationwide program to educate people about the symptoms of type 1 diabetes – the most severe form of the disease – and get medical care before suffering the life-threatening short-term complications of high blood sugar. Symptoms for type 1 or juvenile diabetes can be mistaken for common illnesses, such as the flu, and if left untreated, even over a very short timeframe, can be deadly.

“I want to help establish a much needed, nationwide educational program with JDRF to ensure that the warning signs of type 1 diabetes will become household knowledge for medical personnel, parents, teachers, and friends,” said Sanchez. “Then, a quick and accurate diagnosis can be made and proper treatment given before it results in a life threatening situation”.

In addition to Sanchez, quarterback Drew Brees and linebacker Demarcus Ware are also participating in the Pepsi Refresh Project challenge

“We re honored to have Mark Sanchez in the vanguard of our efforts to help save lives and eventually find a cure. Mark is an outstanding example of leadership on and off the field, bringing attention to a problem that can have an enormous impact on the 15,000 children diagnosed with type 1 diabetes annually – that’s 40 children a day,” said Alan J. Lewis, Ph.D., the President and CEO of JDRF. “All forms of diabetes are clearly on the rise, but the sad fact is that type 1 diabetes is far and away the most prevalent form of the disease affecting children, and so we are also grateful to the Pepsi Refresh Project Challenge for investing in a program that will positively impact so many lives.”

About type 1 diabetes

Type 1 diabetes is an autoimmune disease in which the immune system attacks and kills off the cells in the pancreas that produce insulin, a hormone that enables people to convert food into energy. It affects 3 million American children, adolescents, and adults.

To manage their disease, people with type 1 diabetes need to measure their blood sugar multiple times throughout the day (typically by pricking a finger for a drop of blood), and pump insulin or inject themselves multiple times daily to keep blood sugar levels within a healthy range. That daily routine continues for life, because insulin administration does not cure diabetes.

About JDRF

JDRF is a leader in setting the agenda for diabetes research worldwide, and is the largest charitable funder and advocate of type 1 research. The mission of JDRF is to find a cure for diabetes and its complications through the support of research. Type 1 diabetes is a disease which strikes children and adults suddenly and requires multiple injections of insulin daily or a continuous infusion of insulin through a pump. Insulin, however, is not a cure for diabetes, nor does it prevent its eventual and devastating complications which may include kidney failure, blindness, heart disease, stroke, and amputation.

Since its founding in 1970 by parents of children with type 1 diabetes, JDRF has awarded more than $1.4 billion to diabetes research, including more than $100 million in FY2009.

For more information, please visit www.jdrf.org .

# # #

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Mobile Ad Campaigns are 5xs More Effective than Online..study says

2010-02-05T10:26:00.000-08:00

Mobile ad campaigns 5 times more effective than online: InsightExpress study

By Dan Butcher

February 5, 2010

Mobile is taking online to the cleaners

Digital marketing research firm InsightExpress found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms.

The Mobile InsightNorms study measured unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent. The study included a comparison of mobile media types and verticals to the effect of online advertising, and these findings continue to show the power of mobile as an advertising channel.

“Mobile continues to prove that it is an effective advertising medium,” said Joy Liuzzo, senior director of marketing and mobile research at InsightExpress, Stamford, CT. “Now, when we’re able to look at performance by the type of mobile advertising technology, we understand the strength even more.

“Far from being a one-trick pony, mobile is effective in rich environments like mobile video, minimal environments like SMS and the area in between covered by mobile display,” she said. “Add to this the findings that all verticals are seeing mobile impacts greater than online campaigns and the arguments for not adding mobile to a media plan fall away.”

InsightExpress is a provider of digital marketing research specializing in the measurement of advertising effectiveness across online, mobile and other media.

Joy Cicman Liuzzo is director of marketing and mobile research at InsightExpress

Mobile vs. online
The study used norms developed in online ad testing as a benchmark to draw conclusions around the performance of advertising on mobile devices.

InsightExpress compared mobile and online using InsightNorms, the company's normative database containing more than 1,000 online ad effectiveness campaigns and 100-plus mobile ad effectiveness campaigns.

Mobile InsightNorms are based on InsightExpress' flagship mobile brand effectiveness platform, Mobile AdInsights, which employs a test/control design to measure the brand impact of mobile advertising campaigns.

Ms. Liuzzo said that online campaigns continue to offer exceptional reach, flexibility and variety.

However, the high levels of engagement, the explosion in technical capabilities, low levels of clutter and the novelty of mobile advertising all likely contribute to increased brand impact, according to InsightExpress.

A comparison of three different mobile media types—mobile Internet, SMS and mobile video—revealed that the mobile Internet is the current powerhouse.

Mobile Internet campaigns resulted in increases of 9 percentage points for unaided awareness, 9 percentage points for aided awareness and 24 percentage points for ad awareness.

SMS is also effective at increasing upper level purchase funnel metrics such as awareness measures.

SMS campaigns generated increases of 5 percentage points for unaided awareness, 10 percentage points for aided awareness and 18 percentage points for ad awareness.

Mobile video is still emerging, but shows campaign impact on par with SMS across most key brand metrics.

This channel drove especially strong results against brand favorability.

With an increase of 13 percentage points, compared to 12 percentage points for Mobile Internet and 7 percentage points for SMS, mobile video is demonstrating promise as a way to move the important brand favorability measure.

The analysis next examined mobile brand metric norms by vertical—consumer packaged goods, entertainment, automotive, travel, technology and retail—to understand the strengths and weaknesses of the campaigns, once again comparing mobile norms to online norms.

Per the study:

Mobile CPG purchase intent effect is three times higher than online CPG purchase intent.

Mobile entertainment purchase intent effect is four times higher than online entertainment intent.

Mobile travel purchase intent effect is five times higher than online travel purchase intent.

Mobile technology purchase intent effect is seven times higher than online technology purchase intent.

Mobile automotive purchase intent effect is four times higher than online automotive purchase intent.

Mobile retail purchase intent effect is eight times higher than online retail purchase intent.

“This has more to do with how retail is performing online,” Ms. Liuzzo said. “What this tells me is that retail campaigns should absolutely be including mobile as part of their strategy to reinforce their online efforts.”

Ms. Liuzzo said that the effect that mobile campaigns have on key brand metrics proves that mobile continues to move quickly from supporting player to co-starring role in the digital advertising universe.

All about engagement and context
Mobile advertising’s greater effectiveness when compared to online advertising is due to several factors.

Mobile has the advantage over online when it comes to the engagement people have with the device and the environment the ads are being served in.

“We’ve discussed for a while now our findings about how engaged people are with activities on their mobile device, oftentimes more engaged than when they are doing these same activities on their computer,” Ms. Liuzzo said.

“The environment, or context, the ad is displayed in weighs in with a lack of clutter on the page, typically only one ad in sight at a time, and ad units that are proportionally larger to the screen,” she said. “These two elements merge into one powerful medium for advertising.”

While it may not have been reflected across the board in their 2009 mobile spends, brands and agencies are aware of this trend.

“In conversations we’ve had, brands and agencies tell us they are using these results to educate up their clients, their bosses,” Ms. Liuzzo said.

“Mobile is also being brought up sooner in the strategy-planning process, leading to more integrated campaign efforts and quite honestly, better mobile and online results,” she said.

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Mobile Websites are Now a MUST for any Company

2010-02-02T06:20:00.000-08:00

MOBILE WEBSITES ARE A MUST FOR ANY COMPANY..CLICK HERE

Visit us at www.themobilexperience.com

Mobile Marketing Joins The Ranks as BIG Part of Media Plan

2010-02-02T06:09:00.000-08:00

According to a recent survey done by Media Buyer Planner and IEnvirornmental Leader..Mobile Marketing is Now the 7th Most Popular form of Media that will be used in 2010....

The Internet leads the charge followed by Print, Direct, Outdoor, TV, Radio then Mobile..

Mobile Marketing is just on the tip of the iceberg now as being part of the marketing landscape.

Mobile Marketing is now on the forefront of people's minds and will lead the charge of Green media in the next decade.

Mobile Marketing Company, Mobile Advertising Agency, Mobile Text Message Marketing.

Visit us at www.themobilexperience.com

Mobile Marketing for Music Industry..Old School Meets New School

2010-02-02T06:03:00.000-08:00

"The Mobile Xperience and The DVD Duplication Company combine forces in Westchester County, N.Y., to offer fully comprehensive marketing solutions to the music and entertainment industry. "

For_Immediate_Release:

February 1, 2010 --
Peekskill, NY

The Mobile Xperience is a leader in the mobile marketing sphere, offering Text Message (SMS) Marketing, Mobile Websites (.mobi), Bluetooth Messaging, Text Message Blasts, Mobile Databases, and Custom Smart Hybrid Applications. Having been in the mobile marketing business for over 5 years, President Dean Steinman has observed the market trends. With the use of mobile devises for point of sale purchases and product research on a sharp rise, Dean is confident that The Mobile Xperience is positioned in a great place to expand as the saturation of web enabled phones increases in the marketplace. As Dean puts it, “Staying two steps ahead of the current technology is the only way to ensure that we stay hot in the mobile market. We are always looking for new ways to help the music industry keep on the cutting edge, and what better way than to allow someone live at a concert to buy the song they just heard right on their cell phone.”

The DVD Duplication Company has been in the multimedia business for over 15 years, and offers a full array of marketing services. These services include Web Design, CD/DVD Duplication, CD/DVD Replication, Graphic Design, Custom Printing, and Video Production. Vice President of Sales, Todd Witkin, is excited to bring his marketing/advertising experience and rolodex of Fortune 500 Companies to the table. By adding the products and services of The Mobile Xperience to his breadth of product offerings, Mr. Witkin feels that he is now a one-stop shop for any company involved with marketing and advertising. “I am really excited to be able to offer so many different products and services under one roof. We take away all of the hassle of coordinating with multiple vendors.”

According to Mr. Steinman, “Our focus over the next quarter is to offer packages to the music industry that diversify the way they distribute their content. The combination of traditional and non-traditional marketing/media channels will really help boost sales and enrich the music experience!”

For more information about their products and services, both companies can be reached at:

(Phone) 914.788.1988 or 914.788.1555.
(Email) info@themobilexperience.com or info@dvds911.com
(Web) www.themobilexperience.com and www.thedvdduplicationcompany.com

Cell phone use for shopping up

2010-01-13T04:31:00.000-08:00

NEW YORK (Reuters) – A growing number of consumers worldwide used their mobile telephones to help them shop early in the holiday season with usage particularly high among young adults seeking coupons, according to a survey.

The poll of 4,500 shoppers 11 countries sponsored by Motorola Inc showed consumers used their phones to comparison shop, take photos of items they were considering buying or simply to access online coupons, among other activities.

e-Rewards and TNS questioned people in United States, Canada, Britain, Germany, France, Italy, Spain, Mexico, Brazil, India and China. Forty-five percent were U.S. residents.

Motorola said there was a surge in the use of smart phones while shopping this year.

The poll showed 64 percent of consumers between the ages of 18 and 34 had used their mobile phones while shopping in the preceding two weeks, and about a third of Baby Boomers, or people over the age of 50, also used cell phones. Across countries and ages, just over half did.

That trend is expected to pick up speed in the coming years, and retailers will need to adapt if they want to survive, a Motorola senior director said.

"Those retailers most prepared for the onslaught of different types of technology used by not only the consumer but by people in their stores will get better returns," said Frank Riso of Motorola's retail technology group.

GIVE ME COUPONS

Retailers catering to young shoppers are particularly vulnerable if they don't beef up their technology, given how keen those customers are to find and use coupons.

About half of consumers surveyed were dissatisfied with the availability of coupons and discounts, and Riso predicted retailers would ramp up efforts to allow shoppers to download coupons to their mobile phones and use them in stores.

The survey found that in 2009, about 39 percent of shoppers overall were ready to walk away from a purchase if coupons and discounts were unavailable. Those that did walk away each cost retailers $109.

"It's billions- billions that could have been sold had you been ready," he said of retailers that don't invest in technology to accommodate savvy shoppers.

Motorola said Juniper Research forecast that consumer use of mobile coupons will generate nearly $6 billion globally in retail redemptions by 2014.

Use of mobile phones for shopping was highest in Asia, with 78 percent, and lowest in Canada and the United States, where 45.1 percent of shoppers did, according to the survey.

Motorola also announced on Monday the launch of its Mobile Loyalty Solution service, which is designed to help retailers personalize service on customers' mobile phones and is compatible with most U.S. mobile phones.

(Reporting by Phil Wahba; Editing Bernard Orr)

source: http://news.yahoo.com/s/nm/20100111/od_nm/us_shopping_cellphone

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Realtors should take a look!

2009-12-30T03:03:00.000-08:00

• Show Price, Size, Sq Ft, and Listing Info to Anyone with a Cell Phone as They are Standing in Front of One of Your Listings
• Show Photos, Floor-Plans and Videos Right on Cell Phone as they are standing in Front of One of Your Listings.
• We Provide New Leads and Prospects from Cell Phone/Text Message Marketing that was Never Available Before.
• Show Photos of Your Listings by Using Cellular Technology in Classified Ads.
• Get 5-10xs the Leads By Having Text Info in Print/Classified Ads
• Text Messages are used 8xs more than Emails.
• Gives People Who Don’t Know You Another Way to Contact the Office/Realtor.
• Send Out Text Message Alerts to Prospective Buyers/Renters as Soon as a New Listing Comes into the Office.
• Reach Potential Customers Wherever They Are.
• Gives Important Listing Info Immediately.
• Show Video Tours Right on Cell Phone
• Sell to Prospects When They are Looking to buy on the Spot.
• Most Cost Effective Marketing Tool in Industry.
• Priced as Low as $1 per listing per month.
• Reach over 200 Million Wireless Subscribers in US.
• Ability to Send out Unlimited Property Alerts to Cell Phones each Month.
• Promotes Office as Being on Technology Cutting Edge
• Ability to Promote Open Houses through Cell Phones.
• Great For Promoting Rentals, Sales, New Listings, Open Houses, New Construction Promotions, Store Fronts, Commercial Spaces

Visit us at www.themobilexperience.com

Cellular and Mobile Marketing

2009-12-22T04:43:00.000-08:00

Benefits of working with TheMobileXperience

* Adding in cellular component to print/internet/mailings/ ads
* Increase revenue exponentially.
* No upfront/ out of pocket costs to publications/media companies
* Technology Partnership Opportunity
* Thru text message capabilities readers can see up to 5 photos on their cell phone as they read the publication
* Perfect for real estate/ autos/ travel/ merchandise for sale/ employment/ contractors, etc
* Reach up to 200 million wireless subscribers wherever they are
* Latest technology for advertisers
* reach potential customers wherever they are
* Increase publication bottom line substantially
* Have brand new technology to offer your clients
* A new way to get leads that were never available before
* Trackable results
* Priced as low as 3.00 per week per ad
* Offer complete marketing program that includes print, online and cellular
* Another way to brand yourself

Learn more about mobile marketing solutions...

Visit us at www.themobilexperience.com

How Americans Use Their Cell Phones

2009-12-21T01:15:00.000-08:00

The cell phone has become an integral and, for some, essential communications tool that has helped owners gain help in emergencies. Fully 74% of the Americans who own mobile phones say they have used their hand-held device in an emergency and gained valuable help.

Another striking impact of mobile technology is that Americans are using their cell phones to shift they way they spend their time.

Some 41% of cell phone owners say they fill in free time when they are traveling or waiting for someone by making phone calls. And 44% say they wait to make most of their cell calls for the hours when they do not count against their "anytime" minutes in their basic calling plan.

At the same time, there are new challenges associated with cell phone use. More than a quarter of cell phone owners (28%) admit they sometimes do not drive as safely as they should while they use their mobile devices. Among cell phone users, men (32%) are more likely than women (25%) to admit they sometimes don?t drive as safely as they should.

Furthermore, 82% of all Americans and 86% of cell users report being irritated at least occasionally by loud and annoying cell users who conduct their calls in public places.

Indeed, nearly one in ten cell phone owners (8%) admit they themselves have drawn criticism or irritated stares from others when they are using their cell phones in public.

For some, the cell phone has become so central to their communications needs that they lose track of the expenses associated with their phones. Some 36% of cell owners say they have been shocked from time to time at the size of their monthly bills.

Visit us at www.themobilexperience.com

How does text messages (SMS) marketing works ?

2009-12-02T04:28:00.000-08:00

There are over 1 Billion Text messages a day sent in the US, and more than nine times more text messages are being sent out than emails in a day. Text messages and Cellular marketing is changing the way people communicate.

The Cell Phone is the most powerful communication tool that has ever been developed. 85% of the population over the age of 15 carries a Cell Phone everywhere they go.

Some mobile marketing companies can now offer Advertisers the ability to communicate with their customers in a rapid manner as never before. Our technology allows a consumer who sees a print ad, classified ad, billboard, mobile truck,TV spot or hears a radio commercial to immediately get more information, see photos, see a video, get a coupon, see a menu, visit a website or purchase a product via their mobile phone.

Now you can reach people wherever they are and immediately. We live in a society where people want information now, and The MobileXperience’s Text Message and SMS Technology can deliver this information. ext Message Marketing is completely trackable and quantifiable. People have become more and more comfortable with and reliant on digital communication solutions, including the mobile phone. In fact, there are now more mobile phone subscribers in the world (2.1 billion), than there are landline phones subscribers. The mobile phone is becoming a primary means of communication, not only for voice but also for digital services, email, digital photos, navigation, etc. Worldwide over 350 billion text messages, also known as “SMS Messages,” are exchanged across the world’s mobile networks every month, with over 15% of these messages, according to the Yankee Group, being classified as commercial, or marketing, messages. The objectives of mobile marketing campaigns are straightforward: increase brand awareness, generate a customer profile opt-in database, drive up attendance to events or visits to a store, improve customer loyalty and increase revenues. Mobile Marketing does not stand alone; rather it leverages traditional promotional channels, such as the recent Mobile Marketing Campaigns associated with American Idol, The Apprentice, and the Super Bowl MVP campaigns. The traditional marketing promotional value chain consists of campaign sponsor (the brand), marketing agency, content provider, and traditional promotional channel such as TV, radio, Print media or even the Internet.

Visit us at www.themobilexperience.com

Mobile Marketing

2009-11-02T07:12:00.000-08:00

The Mobile Xperience is a complete Mobile Technology, Text Message Marketing and Development Company that offers a wide range of Mobile/Cellular/SMS Technologies.

Some of our custom Mobile Development and Text/SMS programs include:

# IPhone App Designs and Programming

# The ability to do a Complete Text Message Blast to up to 25 Million Cellular subscribers, that includes supplying the list, developing the custom message and correlating the data.

# Mobile Marketing and Text Message Platforms

# Revenue Producing Mobile Programs

# Text To Win Programs

# Social Networking Mobile Platforms

# Real Estate Mobile Platforms

# Music and Entertainment Mobile Programs

# The Development and Programming of Market Surveys and Questionnaires done right through the Cell Phone.

# The Delivering of Custom Data from Surveys done through the Cell Phone.

# Mobile Websites

# Lead Generation Programs

In addition, now in conjunction with traditional advertising vehicles such as billboards, print ads, classified ads, radio ads, television spots and internet based products any company big or small, can reach out to the public wherever they are, and get their product or service information to them through mobile advertising, such as text message, SMS and cellular technology.

You can now show photos, videos, specials, new announcements, and service information right on a cell phone. Text message marketing and Mobile phone marketing is available now.

Visit us at www.themobilexperience.com